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Saturday, November 13, 2010
Alternative rock (also called alternative music, alt-rock or simply alternative) is a kind of rock music that was founded in 1980 and became widely popular in the 1990s. Alternative rock is composed of various subgenres that have emerged from the makers independent music since 1980, as grunge, Britpop, gothic rock and indie pop. These styles are uniform in their common debt to the style and / or ethics of punk rock, which laid the foundations for an alternative 1970. [1] This time the rock was used in a general statement of the underground rock music artists of 1980, all music descended from punk rock (including punk itself, New Wave and post-punk).
While some bands like REM and The Cure achieved commercial success and mainstream critical recognition, many rock artists in 1980 were acts of worship that was recorded on independent labels and received college radio exposure, and oral. When the breakthrough Nirvana and the popularity of grunge and Britpop movements in the 1990s, rock music has become mainstream and many alternative bands became commercially successful.
Before the term "alternative rock" came into common usage around 1990, the sort of music to which it refers was known by a variety of terms.[4] "College rock" was used in the United States to describe the music during the 1980s due to its links to the college radio circuit and the tastes of college students. In the United Kingdom, dozens of very small DIY (do it yourself) record labels emerged as a result of the punk subculture. According to the founder of one of these labels, Cherry Red, NME and Sounds magazines published charts based on small record stores called "Alternative Charts". The first national chart based on distribution called the Indie Chart was published in January 1980; it immediately succeeded in its aim to help these labels. At the time, the term "indie" was used literally to describe independently distributed records.[5] By 1985, it had come to mean a particular genre, or group of subgenres, rather than simply distribution status.[6]
The use of the term "alternative" to describe rock music originated around the mid-1980s;[7] at the time, the common music industry terms for cutting-edge music were "new music" and "post modern", respectively indicating freshness and a tendency to recontextualize sounds of the past.[3][8] Individuals who worked as DJs and promoters during the 1980s claim the term originates from American FM radio of the 1970s, which served as a progressive alternative to top 40 rock radio formats by featuring longer songs and giving DJs more freedom in song selection. According to one former DJ and promoter, "Somehow this term 'alternative' got rediscovered and heisted by college radio people during the 80s who applied it to new post-punk, indie, or underground-whatever music".[9] At first the term referred to intentionally non–mainstream rock acts that were not influenced by "heavy metal ballads, rarefied new wave" and "high-energy dance anthems".[10] Usage of the term would broaden to include New Wave, pop music, punk rock, post-punk, and occasionally "college"/"indie" rock, all found on the American "commercial alternative" radio stations of the time such as Los Angeles' KROQ-FM. The use of "alternative" gained further exposure due to the success of Lollapalooza, for which festival founder and Jane's Addiction frontman Perry Farrell coined the term "Alternative Nation". In the late 1990s, the definition again became more specific.[3] In 1997, Neil Strauss of The New York Times defined alternative rock as "hard-edged rock distinguished by brittle, '70s-inspired guitar riffing and singers agonizing over their problems until they take on epic proportions".[10]
Defining music as alternative is often difficult because of two conflicting applications of the word. Alternative can describe music that challenges the status quo and that is "fiercely iconoclastic, anticommercial, and antimainstream", but the term is also used in the music industry to denote "the choices available to consumers via record stores, radio, cable television, and the Internet."[11] Using a broad definition of the genre, Dave Thompson in his book Alternative Rock cites the formation of the Sex Pistols as well as the release of the albums Horses by Patti Smith and Metal Machine Music by Lou Reed as three key events that gave birth to alternative rock.

Alternative rock in the 1980s

Male singer in white shirtsleeves and trousers, with a band behind him on a small stage.
One of the first popular alternative rock bands, R.E.M. relied on college radio airplay, constant touring, and a grassroots fanbase to break into the musical mainstream.
By 1984, a majority of groups signed to independent record labels were mining from a variety of rock and particularly 1960s rock influences. This represented a sharp break from the futuristic, hyper rational post-punk years.[16]potential to reach a wider audience. It also has real strength, real quality, real excitement, and it has to be socially significant, as opposed to Whitney Houston, which is Pablum"
Throughout the 1980s, alternative rock was mainly an underground phenomenon. While on occasion a song would become a commercial hit or albums would receive critical praise in mainstream publications like Rolling Stone, alternative rock in the 1980s was primarily relegated to independent record labels, fanzines, and college radio stations. Alternative bands built underground followings by touring constantly and regularly releasing low-budget albums. In the case of the United States, new bands would form in the wake of previous bands, which created an extensive underground circuit in America, filled with different scenes in various parts of the country.[1] Although American alternative artists of the 1980s never generated spectacular album sales, they exerted a considerable influence on later alternative musicians and laid the groundwork for their success.[18] By 1989 the genre had become popular enough that a package tour featuring New Order, Public Image Limited and The Sugarcubes toured the United States arena circuit.[19]
In contrast, British alternative rock was distinguished from that of the United States early on by a more pop-oriented focus (marked by an equal emphasis on albums and singles, as well as greater openness to incorporating elements of dance and club culture) and a lyrical emphasis on specifically British concerns. As a result, few British alternative bands have achieved commercial success in the US.[20] Since the 1980s alternative rock has been played extensively on the radio in the UK, particularly by disc jockeys such as John Peel (who championed alternative music on BBC Radio 1), Richard Skinner, and Annie Nightingale. Artists that had cult followings in the United States received greater exposure through British national radio and the weekly music press, and many alternative bands had chart success there.[21]
Early American alternative bands such as R.E.M., The Feelies, and Violent Femmes combined punk influences with folk music and mainstream music influences. R.E.M. was the most immediately successful; its debut album, Murmur (1983), entered the Top 40 and spawned a number of jangle pop followers. One of the many jangle pop scenes of the early 1980s, Los Angeles' Paisley Underground revived the sounds of the 1960s, incorporating psychedelia, rich vocal harmonies and the guitar interplay of folk rock as well as punk and underground influences such as The Velvet Underground.[1]
American indie record labels SST Records, Twin/Tone Records, Touch and Go Records, and Dischord Records presided over the shift from the hardcore punk that then dominated the American underground scene to the more diverse styles of alternative rock that were emerging.[2] Minneapolis bands Hüsker Dü and The Replacements were indicative of this shift. Both started out as punk rock bands, but soon diversified their sounds and became more melodic.[1] Michael Azerrad asserted that Hüsker Dü was the key link between hardcore punk and the more melodic, diverse music of college rock that emerged. Azerrad wrote, "Hüsker Dü played a huge role in convincing the underground that melody and punk rock weren't antithetical." The band also set an example by being the first group from the American indie scene to sign to a major record label, which helped establish college rock as "a viable commercial enterprise."[22] By focusing on heartfelt songwriting and wordplay instead of political concerns, The Replacements upended a number of underground scene conventions; Azerrad noted that "along with R.E.M. [The Replacements] were one of the few underground bands that mainstream people liked".[23]
By the late 1980s, the American alternative scene was dominated by styles ranging from quirky alternative pop (They Might Be Giants and Camper Van Beethoven), to noise rock (Sonic Youth, Big Black) to industrial rock (Ministry, Nine Inch Nails). These sounds were in turn followed by the advent of Boston's the Pixies and Los Angeles' Jane's Addiction.[1] Around the same time, the grunge subgenre emerged in Seattle, Washington. Grunge was based around a sludgy, murky guitar sound that synthesized heavy metal and punk rock.[24] Largely based around the Seattle indie label Sub Pop, grunge bands were noted for their thrift store fashion which favored flannel shirts and combat boots suited to the local weather.[25] Early grunge bands Soundgarden and Mudhoney found critical acclaim in the U.S. and UK, respectively.[1]
By the end of the decade, a number of alternative bands began to sign to major labels. While early major label signings Hüsker Dü and The Replacements had little success, acts who signed with majors in their wake such as R.E.M. and Jane's Addiction achieved gold and platinum records, setting the stage for alternative's later breakthrough.[26][27] Some bands such as the Pixies had massive success overseas while they were ignored domestically.[1]